How to Break the Discount Cycle in Retail
Written by Victoria Gray on 16/01/18 Blog , Grocery Industry

How to Break the Discount Cycle in Retail

I was in a local mall at the beginning of December, not something I do often, and was surprised to see a heavily-discounted holiday season already in full swing. It reminded me of the challenges that retail, especially the bricks and mortar version, continues to experience. And I wondered how retailers had fared during the recent Black Friday through Cyber Monday promotional period.

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Written by Victoria Gray on 24/10/17 Blog

With the rise in ecommerce, is branding dead?

I recently read an article on LinkedIn where the author said she thinks the concept of brands will fade. She cited the rise of bots (e.g. Amazon’s Alexa) and the sharing economy as two forces that will render branding irrelevant. She also suggested that the concept of ‘unbranding’ is on the rise and gave two examples. Like many people who posted comments below the article, I have to disagree with her point of view.

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The Rise of Online Grocery Shopping
Written by Pam Brain on 30/06/17 Blog , Grocery Industry , Uncategorized

The Rise of Online Grocery Shopping

Last week’s announcement that Amazon has purchased Whole Foods is positioned to shake up the grocery world.

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Celebrating BC’s Food Brands, from Newborns to Legends
Written by Victoria Gray on 16/06/17 Blog , Grocery Industry # , ,

Celebrating BC’s Food Brands, from Newborns to Legends

Last week, Pam Brain and I attended the BC Food Processors Association’s annual industry event – FoodProWest 2017. It was the BCFPA’s 10th anniversary and their largest event yet, attracting over 700 food and beverage processors and industry stakeholders.

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Are Trade Shows Worth the Time & Money?
Written by Victoria Gray on 30/05/17 Blog , Uncategorized # , ,

Are Trade Shows Worth the Time & Money?

Trade shows have been around for a long time. With the evolution of the marketing toolbox, some companies wonder if trade shows are a worthwhile investment. Like any marketing decision, this should be determined by looking at whether or not the trade show will help deliver against your objectives.

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Our Shiny New Website
Written by Alan Brain on 25/04/17 Blog

Our Shiny New Website

Well, finally, here it is. Our new website. It’s funny how, in this business, it’s always your own marketing materials that get pushed on to the back burner. This one’s been a long time coming—I must admit—but I think it’s been well worth the time and effort. Continue reading

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The Real Challenge in Securing Grocery Shelf Space
Written by Victoria Gray on 25/04/17 Blog , Grocery Industry

The Real Challenge in Securing Grocery Shelf Space

There are many decisions and steps involved in launching a new food or beverage product. One of the biggest challenges companies face is convincing a grocery buyer to add their new product to their shelves. You can see why it is so difficult when you take a closer look at those shelves – space is limited and very full. Continue reading

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Menlo Security Website Wins Gold
Written by Pam Brain on 25/04/17 Awards & Announcements , Blog

Menlo Security Website Wins Gold

We are very proud to announce that Menlo Security was named Gold winner of the 2017 Global Excellence Awards® in Overall Web Design by Info Security Products Guide, the industry’s leading information security research and advisory guide. Continue reading

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