How to Break the Discount Cycle in Retail
Written by Victoria Gray on 16/01/18 Blog , Grocery Industry

How to Break the Discount Cycle in Retail

I was in a local mall at the beginning of December, not something I do often, and was surprised to see a heavily-discounted holiday season already in full swing. It reminded me of the challenges that retail, especially the bricks and mortar version, continues to experience. And I wondered how retailers had fared during the recent Black Friday through Cyber Monday promotional period.

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The Rise of Online Grocery Shopping
Written by Pam Brain on 30/06/17 Blog , Grocery Industry , Uncategorized

The Rise of Online Grocery Shopping

Last week’s announcement that Amazon has purchased Whole Foods is positioned to shake up the grocery world.

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Celebrating BC’s Food Brands, from Newborns to Legends
Written by Victoria Gray on 16/06/17 Blog , Grocery Industry # , ,

Celebrating BC’s Food Brands, from Newborns to Legends

Last week, Pam Brain and I attended the BC Food Processors Association’s annual industry event – FoodProWest 2017. It was the BCFPA’s 10th anniversary and their largest event yet, attracting over 700 food and beverage processors and industry stakeholders.

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Are Trade Shows Worth the Time & Money?
Written by Victoria Gray on 30/05/17 Blog , Uncategorized # , ,

Are Trade Shows Worth the Time & Money?

Trade shows have been around for a long time. With the evolution of the marketing toolbox, some companies wonder if trade shows are a worthwhile investment. Like any marketing decision, this should be determined by looking at whether or not the trade show will help deliver against your objectives.

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The Real Challenge in Securing Grocery Shelf Space
Written by Victoria Gray on 25/04/17 Blog , Grocery Industry

The Real Challenge in Securing Grocery Shelf Space

There are many decisions and steps involved in launching a new food or beverage product. One of the biggest challenges companies face is convincing a grocery buyer to add their new product to their shelves. You can see why it is so difficult when you take a closer look at those shelves – space is limited and very full. Continue reading

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