The brief for the Fife branding project began with its interior design vision: A simple, black and white colour palette. Classic vintage touches using re-purposed materials such as old bowling alley floors. The feel of Fife’s brand identity communicates the essence of owner Felix Yau’s vision for this artisan bakery: premium, inviting and warm, with a nod to the past.
“When I think of Fife, serious yet playful is what pops into my head. Perry and the team came up with a clean, minimalistic brand identity that gives the bakery a premium feel, yet the relaxed curves keep the bakery feeling local. Black and white creates even more contrast and elegance. The branding really captures and shouts our identity.”
Felix Yau, Owner, Fife Bakery