Chicpea & Lentille

Branding, Packaging, Website

Chicpea & Lentille are healthy, great-tasting and wholesome snacks made with the goodness of chickpeas and lentils. As a sub-brand of Pure Foods, Chicpea & Lentille snacks have 50% less fat and 50% more fibre than regular snack foods, making them great snacks for children.

Before taking these products to market, Brain developed a fresh and friendly visual identity, including a new logo and colour palette, new positioning line, new packaging and a brand new website.

“Brain consulting helped us clarify our marketing objectives, reposition and redesign our packaging, and ultimately launch a better product. Both Pam and Alan are a pleasure to deal with.”

John Frostad, CEO, Pure Foods Co.