Pure Foods

Brand Identity, Collateral, Website

Pure Foods is a North American company that makes nutrient-dense and reduced-fat specialty snack foods. They are committed to maintaining the purity of ingredients and retaining maximum nutritional value in all their snack foods—values that we at Brain share.

We worked with Pure Foods to evolve messaging and a brand strategy that reflected these values and then applied it to a fresh new visual identity, website, signage and marketing materials.

“Brain helped us clarify our marketing objectives, reposition and redesign our packaging, and ultimately launch a better product. Both Pam and Alan are a pleasure to deal with.”

John Frostad, CEO, Pure Foods Co.